Today I want to address some common concerns that small businesses have about social media.
- Do I really need it?
Yes, you do! People are talking about your business whether you like it or not. Actively engaging your customers and managing your reviews allows you to get ahead of the game and control the online conversation. Companies that take a proactive role in controlling this conversation can count on growth in the future.
- Does it work for me?
Whether you own a decking company or fine dining establishment, your online reputation plays a huge role in the consumer decision making process. At the heart of this lies your ability to manage reviews. With the advent of smart phones, reviewing a business is easier and more impulsive than ever before. As a business owner, you cannot afford to ignore this trend.
- I don’t want negative reviews
No one does! However, at N49 we treat negative review as a fantastic opportunity to right a wrong. The reality is that no company is perfect. Furthermore, a company with all great reviews just doesn’t look legitimate. The best approach is to identify the problem and respond in a proactive, positive way that demonstrates your dedication to customer service. Respond in public and show everyone how seriously you take your customers. Instead of focusing on the bad, customers will remember your transparency and willingness to correct mistakes.
With a little time, guidance and patience, social media can provide an excellent return on investment for your business.