Welcome to day 4 of Infographic week! The following infographic has an interactive element that can be viewed by clicking here.
Infographics are a great way to present information to a broad audience. They help break down complex data sets into easy to interpret graphic charts. They’re colourful, fun, and way more interesting than a boring old spreadsheet. To demonstrate this we will feature a different infographic related to local search, reputation management and the importance of online reviews, each day this week.
Up first, the evolution of local search results and importance of local content.
Infographic by MDG Advertising
Google has recently launched a new kind of local search. Previously when you indicated a location in your search (i.e. Toronto), Google results would display 7 results with a map in the centre with organic results listed below.
Now when you search for local results Google will display blended local and organic results. Google says, “Place Search, a new kind of local search result that organizes the world’s information around places” There are a few key features of the new display:
Google says results are now “grouped easily to digest and compare” You can see from the new places search that consumer ratings and number of reviews are easily identifiable on the right– highlighting the ever increasing importance of consumer reviews and reputation management.
So the real question is; how is this shift in search results important to your local business? Your Google places page can help you rank in searches. The places page allows you to add pertinent information about your business such as address, telephone number, email, website, business descriptions, hours of operation, photos, video, reviews and more. The more enhanced the content is in your places page; the higher your business will rank in the places search. Local businesses that have not claimed and optimized their places pages be at a big disadvantage in places search. Your local business can easily take advantage of this opportunity.
How You Can Benefit from the New Google Places Search
Google is making it easier to find one complete picture of a business. While creating a better user experience by incorporating local and organic; it’s a reminder to local business to keep on top of their search marketing strategies.
Read more about how N49 Interactive search marketing strategies can help your business