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Using online reviews to the fullest – Caplan's Appliances shows us how!

Some businesses are starting to really embrace online consumer reviews, even using reviews in their marketing campaigns and as a competitive advantage. One company following this trend is Caplan’s Appliances. Caplan’s currently has over 120 reviews many of which they have commented on.

Robert Caplan loves all of the reviews they receive, good or bad.

“Of course we love the positive, but even the negative reviews are welcome because they show me and our staff how we can improve our customer experience.”

Caplan’s even went so far as to publish some of the reviews in their latest print ad in the Toronto Star.

Check out all of Caplan’s reviews on their website testimonials page or on n49.ca

Caplan's Appliances Toronto Star Ad

Caplan's Appliances Toronto Star Ad


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10 cool things about n49 that you may not know

1. FREE LISTINGS FOR ALL

Any business can add a free listing along with an unlimited photo gallery, video gallery and more.

2. FREE WEBSITES
Don’t have one? No problem! Businesses that don’t have a website (or even a domain name) can get one for free, compliments of n49.ca. Azevedo.kitchens.ca is an example of a free site that anyone can build in minutes.

3. IT’S A WIKI
Anyone can add or edit any listing (unless the listing is paid). This includes adding photos, videos, articles, etc.

4. VIDEO VIDEO VIDEO
Business listings can include one or more videos and members can add videos to reviews and profiles.

5. THE DOMAINS
n49 incorporates many generic domain names so you can find what you’re looking for fast! Looking for somewhere to dine? Check out www.Dining.ca – it’s that easy!

6. USER REVIEWS
Anybody can review any business in Canada and add photos or video. Members can comment on reviews and businesses can respond.

7. REVIEW MANAGEMENT
Any business can print out custom review cards to hand out, add “review us” buttons to website and emails, and even get automatic review feeds right on their website.

8. QUICK QUOTE
Many categories have a Quick Quote feature that makes it easy for members to get free quotes from companies – get quotes for anything from business cards, caterers or home renovations!

9. DONATION DOLLARS
We donate $1 to charity for every review our members write. The reviewer can choose where the dollar goes from a list of charities!

10. MEMBER COMMUNITY
Every member gets their own profile – like silver.n49.ca – and can friend other members. You can even join n49 with a Facebook account!

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