Social media is a gift to small business. Why? Because it takes the advantage away from huge corporations and puts it into the hands of the fleet footed, agile and thrifty business owner. Today I want to demonstrate why social media is a great tool for any business no matter what the industry or budget limitations.
1. The Price
Social media is often free! From Twitter to Facebook to tracking tools such as Twitter Grade and PostRank, creating an online image is a budget-oriented process. With a little time, guidance and patience, social media can provide an excellent return on investment.
2. Small is good
Small businesses are not weighed down by bloated bureaucracies. They are more agile and able to make decisions quickly, responding instantly to trends in the market place. This is a huge advantage over large, slow moving corporations.
3. It’s easier than ever
A successful social media campaign will allow you to reach targeted consumers far easier than traditional marketing mediums. These consumers can actively participate in promoting your product or service, becoming a brand ambassador for your business. Until recently these were unattainable marketing objectives for budget-oriented businesses.
With a little time, guidance and patience, social media can provide an excellent return on investment for your business.